Some Canadian Guys Writing About Soccer are on a mission to bring a Canadian men’s national team game to Moncton, NB. You can read why they think it’s a good idea
here. If you agree with them, they are asking you to sign a petition, which can be found
here.
I encourage you to sign the petition if you agree.
I don’t. And, here’s why.
Although I appreciate the sincerity of what they are arguing and I understand the underlying logic, I simply think it’s misguided. The entire focus of the CSA right now should be on providing the men’s national team with the best possible environment to win games in. Although spreading the gospel to the Maritimes and getting a few thousand pro-Canadian fans in the stadium would be nice it would also be the equivalent of putting vanilla icing on a mouldy cake.
Or, to use another analogy, it would be like Mamma Mia! putting together a touring company before opening the play on Broadway. Or, doing liposuction on a triple bypass patient. Or...
You get the point. Support for the Canadian national team program needs to be solid in the core before you can possibly start to grow it in the hinterland. There is simply no pent up demand for a men’s soccer game in Moncton. Such an event would be treated as a one-off by the locals. Yes a few kids might get hooked, and that’s great, but it would do next to nothing to increase the overall profile of the team (especially when you factor in that the type of opponent the game would have to bring in would be a lower ranked team. You can’t play Brazil in Moncton with 10,000 temporary seats).
Other than the United States you do not find too many soccer powers moving national team games around their country out of a misplaced sense of fairness, or misguided effort to grow the brand. Yes, Canada has played Spain, Germany and Mexico in provincial towns from time to time, but, um, Canada was playing. That’s why the game was in a provincial town. Established programs placed the dog game somewhere where the hicks might buy in. I don’t think that’s what Squizz and the boys have in mind.
There are two ways that Canada can create a situation where a game in a place like Moncton makes sense. They could win more and they can make a Canadian national team game a happening place to be. Both factors are tied into the other.
Let’s look at the scoreboard side of the equation for a moment. You need to make the players as comfortable as possible to give them a good chance to win. That means putting them up in nice hotels, reducing the distractions and making sure the travel arrangements are first rate.
Let’s look at travel. Using four Canadian regulars – Paul Stalteri, Mike Klukowski, Dejan Jakovic and Lars Hirschfeld – I used Travelocity to find flights from their club teams to Moncton (Canada sends its players commercial). I then compared the total travel time to get to Moncton to what it would take to get to Toronto.
In all cases the travel time was shorter to Toronto (although in Stalteri’s case only by one minute). The numbers were 13 hrs 27 min from Oslo, 12 hrs 22 min from Mönchengladbach, 7 hrs 52 min from Washington, DC and a whopping 33 hrs 12 min from Ankara, Turkey. The equivalent to Toronto was 11 hrs 55 min, 12 hrs 21 min, 3 hrs 15 min and 17 hrs 30 min. So, 66 hours 55 min total travel time to Moncton and 45 hrs 2 min to Toronto.
Since the CSA is always worried about money, the cost for the flights to Moncton was $1,164, $1,174, $1,180 and $1,610 for a total of $5,128. Toronto came in $1,326 cheaper at $3802 total ($1,105, $952, $562 and $1,183). Expand that over an entire roster and it’s a big savings (enough to off-set the difference in hotel prices between Moncton and Toronto (Actually, the Ramada Crowne Plaza in Moncton is $170/night right now and only $120 a night in Toronto, so...)
Putting the costs aside, let’s examine whether playing a game in Moncton helps to build the national team support base. The logic is if you expose them they will come and they will stay. The problem with that thinking is that to generate a loyal following you have to follow-up on new support quickly. If you go out to Moncton next spring and play a one-off 99 per cent of the crowd will treat it as a nice day out. They won’t go looking for other ways to support the team since the team won’t likely be back their way for a long time. Meanwhile you’ve missed an opportunity to build on a developing supporter base elsewhere.
And here is where I’m going to piss some people off. Before you start typing the angry Centre-Of-The universe comments below, take a moment to reflect on the argument. Also, understand that the main push of my stance is for consistency, not necessarily consistently playing 10 minutes from my condo.
I don’t care if every game is played in Toronto. I just think it makes a lot of sense on a lot of levels. Because of circumstance Toronto have, by numbers, the biggest pocket of potential support for the national team. Although it was disappointing to see as many Peruvian fans with 905 area codes at BMO this month, it was nice to see the group of 500 active Canadian fans that filled the south end. You would at least double that for a World Cup qualifying game.
It is important to tap into that support that is sitting there. If you neglect it, it will go away. Yes, games in Toronto will be attended by lots of fans supporting the visitors. I’ve got news for you – there would have been Hondurans in Moncton if a World Cup qualifier were played there – Latin American ex-pats will travel to see their team, far more than Canadians will.
If you want to hold every Canada game in Moncton, I’d support that idea. It would be an odd choice, but it would allow a supporter’s base to grow there and, eventually, provide Canada with a true home advantage. With all due respect 5,000 soccer moms with thundersticks won’t accomplish that even if they are wearing red.
If we could pick Vancouver up and move it 3,000 miles closer to Europe (and get grass in BC Place) they would have the same potential to generate the rabid, pro-Canadian fan base it needs. Right now, however, the best chance and most logical chance to try and build something is in T.O. (and I haven’t even touched on the media advantage there is to playing in Ontario).
People worry about a potential fan in Moncton (or wherever) not getting turned on by the Nats because they never get to see them play. I don’t. It’s a TV world. I discovered the sport and the Canadian national team on the boobtube, others will too. If you create an exciting, pro-Canadian atmosphere and the the team starts winning a bit then you will create demand where there simply is none now. Once you have that demand then by all means take the show on the road.
Then, it might have some benefit. Now, it would be just more fumbling in the dark.